About

Born Into
the Movement.

"I didn't find my way into conservative Hispanic politics. I was raised inside it — and I've spent my life honoring that inheritance by building its future."

Barbara Casanova

30+

Years of Experience

100+

Trainings Delivered

20+

International Conferences Planned

15+

Countries Engaged

6+

Organizations Managed

Barbara Casanova speaking on stage

The Family Legacy

Roots that run from Havana to the Reagan White House

My grandfather, Senator José Manuel Casanova, was the Sugar Czar of Cuba — a legislator and landowner whose phrase "Sin Azúcar No Hay País" defined a nation's identity. When Castro seized power, my family came to the United States as exiles. They didn't retreat. They rebuilt.

My father became Chairman of the Miami-Dade County Republican Executive Committee. My parents worked presidential campaigns for Nixon, Ford, and Reagan. They helped found the Republican National Hispanic Assembly — the organization I now serve as National Secretary — because they believed the Republican Party was the clearest antithesis to the communist movement that had taken their country.

In 1980, President Reagan appointed my father as U.S. Executive Director of the Inter-American Development Bank — the highest-ranking Cuban-American in the administration. My mother served as Comptroller of the Peace Corps, and later as Director of Small and Disadvantaged Business Utilization at the Department of Transportation under President George H.W. Bush, where she delivered millions in loans to minority- and women-owned businesses. She also founded a federal internship program in collaboration with the Hispanic Association of Colleges and Universities that still exists today.

Barbara Casanova with a group at the U.S. Capitol at night

"There is no limit to what a man can do or where he can go if he doesn't mind who gets the credit."

— Ronald Reagan

The Journey

Growing Up in the Room

In 1980, at eight years old, I moved from Miami to Washington, DC. I grew up during the Reagan years — traveling Latin America, the Caribbean, and Europe as a diplomat's daughter, attending Republican National Conventions, and absorbing the mechanics of American politics from the top down. I didn't study politics from a textbook. I watched it being made.

I interned on Capitol Hill for Congresswoman Ileana Ros-Lehtinen. I worked at the RNHA national offices. I earned my B.A. in Political Science from The Catholic University of America and immediately went to work — from San Diego to Vermont to Miami to Washington — building a career that now spans three decades and every level of the political arena.

What I Believe

The Work Today

Today I operate at the intersection of three worlds that rarely overlap cleanly: the Hispanic community, the American conservative power structure, and Latin American diplomatic circles. I advise campaigns, build organizations, facilitate diplomatic access, and communicate strategy in two languages to audiences across the hemisphere.

My greatest asset has never been a title or an appointment. It's the relationships — built over a lifetime, across borders, and across the aisle — that allow me to put the right people in the same room.

Barbara Casanova at the Florida GOP Republican Party of Florida event

Work Together

Ready to do your most important work?

Whether you're looking for a trusted advisor, a keynote speaker, or a strategic partner for your organization — I'd love to hear from you.