Barbara M. Casanova

Campaign Management, Analyst, Advocate, Researcher, Public Relations, and Writer.

ABOUT BARBARA

My family's political legacy is steeped in a deep commitment to freedom and capitalism. My Grandfather, Jose Manual Casanova, Sr., a Cuban Senator and Sugarmill owner, was known as the Sugar Czar and coined the phrase "Sin Azucar No Hay Pais." When my parents came to the US in exile in 1960, they dedicated themselves to advancing these causes, advocating for limited government, free speech, and a robust national defense. My father, Jose Manuel Casanova, Jr., became Chair of the Miami-Dade County Republican Executive Committee, and my Mother, Alicia Labrit Casanova, was a National Chair of the Republican National Hispanic Assembly and a Presidential Appointee under Presidents Ronald Reagan and George H. W. Bush, Sr.

My father's service in the Reagan Administration was a testament to his dedication and leadership. President Reagan appointed him as US Executive Director of the Interamerican Development Bank, making him the highest-ranking Cuban-American in the Administration. His influence extended further when then Secretary of the Treasury, Secretary James A. Baker III, appointed him to serve simultaneously as US Executive Director for the InterAmerican Investment Corporation. During his eight years of service, he approved over 20 billion dollars in loans and played a key role in promoting free enterprise in Latin America.

President Reagan appointed Alicia Casanova to serve as Comptroller of the Peace Corps. Later, President Bush Sr. appointed her as Director of Small and Disadvantaged Business Utilization for the Department of Transportation, giving millions of dollars in DOT loans to minority and women-owned businesses until she retired in 1994.

​I learned about politics, campaigning, and civic duty at their side at an early age. I volunteered on national campaigns, attended RNC National Conventions, and honed my strategic planning, campaign management, grassroots development, and communications skills. Eventually, I received a BA in Political Science from Catholic University, interned for Congresswoman Ileana Ros-Lehtinen, and worked at the national offices of the Republican National Hispanic Assembly. I was an administrative assistant to San Diego Mayor Susan Golding in 1995. In 2000, I worked for the Vermont Republican Legislative Election Committee as a campaign consultant. I supervised 40 state house candidates, where I learned the stark difference between national campaigns and rural politics. Professionally, I've spent over 30 years in the association / non-profit world in several roles, including legislative aid, lobbyist, membership director, and program manager. I've served on the board of Cuban Cultural Heritage and the Cuban Sugarmill Owners Association. I am an Alternative Committeewoman for the Republican Party of Miami-Dade County, the second Vice Chair and Director of Membership for the Republican National Hispanic Assembly of Florida, and the National Secretary for the Republican National Hispanic Assembly. Most recently, I was honored to be part of the Latinos for Trump Coalition. Professionally, I am currently a guest faculty member for the Leadership Institute, a national non-profit organization dedicated to training conservative leaders. I am also the Chair and Founder of Citizens First, a 501c4 dedicated to educating voters, mentoring citizens who wish to run for office, and empowering them with the tools necessary to run a campaign. Most recently, I became editor of The Miami Independent and the conservative media platform CD Media. I am involved in several political and philanthropic projects, and I invite you to explore my ongoing projects here or visit my LinkedIn page. If you'd like to connect with me or volunteer, contact me.

WHAT WE OFFER

Campaign Management

End to End campaign management, including strategic planning, district analysis, voter engagement, communications, PR, digital management, volunteer coordination, etc.

Analyst

Proficient in data analysis and interpretation to inform decision-making, identify trends, and improve strategies across various sectors.

Advocate

Passionate about representing and amplifying the voices of communities, advocating for policies and changes that promote social justice and equality.

Researcher

Experts in conducting thorough candidate, district and voter research to gather insights, analyze information, and provide well-founded recommendations on diverse issues.

Public Relations

Experienced in managing media relations, crafting compelling narratives and press releases, secure interviews and maintaining a positive public image for organizations or individuals.

Writer

Talented in creating clear, engaging, and impactful content across multiple formats, from reports and articles to campaign messaging, and social media posts.

Office: Miami, FL and Washington, DC

Call: 802-578-5706

© 2024 by Barbara Casanova Consulting All rights reserved.